Social media is an essential tool for building your brand, making connections, and finding work. In fact, it’s become so important that many top modeling agencies now require their models to be on social media. Here’s how you can use Instagram to further your modeling career and your business.

Instagram is like a modern-day photographic portfolio. Whether you like modeling or photography or anything else you are passionate about, social media is your online portfolio. You define your personal style and let your Instagram grid or photo album display it. Don’t just show us your but (as so many Instagram influencers do) show us your personality and what interests you. Anyone can accumulate likes and views by taking off most of their clothes, but to use Instagram to obtain tangible results, bookings, and reach to major brands you need to define who you are. It certainly does not hurt to show your but, however, unless you are endorsing lingerie your views and likes may not translate into bookings.